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Snap Facts

11 Snapchat 2017 Stats You Might Have Missed

In its recent corporate video that became publicly available Snapchat shares some facts and stats that Snapchat marketeers might find useful. Here’s what you might have missed:


On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States 👻 🇺🇸


Over 150 million people use Snapchat every day 🌎


Snapchatters watch over 10 billion videos per day, which is 350%+ increase in the last year alone 📹


60% of the Snapchat community creates snaps every day 📱


An average snapchatter visits the app 18 times per day. ‘Users 25 and older visited Snapchat approximately 12 times <…> every day on average in the quarter ended December 31, 2016, while users younger than 25 visited Snapchat over 20 times <…> every day on average during the same period’ (according to the details of Snap Inc. IPO filing) 🏃🏿‍♂️


Users spend on average 25 to 30 mins a day on Snapchat. ”Users 25 and older <…> spent approximately 20 minutes on Snapchat every day on average in the quarter ended December 31, 2016, while users younger than 25 <…> spent over 30 minutes on Snapchat every day on average during the same period’ 🕑


While the majority of Snapchat users in the US are between 13 and 34 years old, Snapchat sees fast growth among women over 35 with 19.5 million unique users in Q4 2016, which indicates 320% growth from the previous year’s 4.6 million 💁


Over 60% of snap ads are watched with sound 🔊


Snapchat has over 60 million DAU (Daily Active Users) in the USA and Canada. Snapchat DAU grew by 48% in Q4 2016 🇺🇸


There are 10 million DAUs in the UK which is Snapchat’s 4th largest advertising market 🇬🇧🇨🇦


ARPU (Average Revenue Per User) has grown from $0.31 in Q4 2015 to $1.05 in Q4 2016 💸



Snapchat Ads

Snap Inc. IPO filing

Snapchat Roadshow Presentation

Inna Semenyuk

Inna Semenyuk

Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.
Inna Semenyuk

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