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Air New Zealand Snapchat ads

How to unlock Air New Zealand secret Snapchat filter

As Snapchat launches its ad presence in New Zealand, Air New Zealand becomes the first brand to advertise on Snapchat. Air New Zealand Snapchat ads including geofilters, sponsored lenses and video ads became available as a result of the sales partnership lead out of Sydney by Kathryn Carter, General Manager, Sales – Australia at Snapchat Inc.

Air New Zealand GM global brand and content marketing Jodi Williams commented on the launch saying that “Snapchat is one of the fastest-growing social networks in the world and Kiwis are embracing it in various and innovative ways”.


Air New Zealand Snapchat ads

Air New Zealand Snapchat filter by @innavation

How to unlock Air New Zealand secret Snapchat filter

Air New Zealand Snapchat filter (as demonstrated above) is available not only to the lucky travelers boarding the airplane, but to anyone around the world who is dreaming of visiting southern hemisphere. To unlock the secret filter for one hour, one has to scan the Snapcode below with their Snapchat app.


Air New Zealand Snapchat ads

Scan this Snapcode in your Snapchat app to unlock the secret filter for an hour

Once you scan the Snapcode in your Snapchat app, you will see a pop-up message from where you can unlock the secret filter for an hour.


Air New Zealand Snapchat ads

Air New Zealand Snapcode unlocks the secret filter for an hour

Once the filter is unlocked, take a picture or a video and swipe right till you see Air New Zealand secret Snapchat filter making your way to your Snap.

Not a smooth take off

While partnership with Air New Zealand marks the first time Snapchat launched the ads in New Zealand, it’s not the first time Snapchat made headlines in the country. In August 2016 leaked Snapchat video showed Air New Zealand flight crew mocking travellers and posing with inappropriate props in the cockpit. The caption on the video (pictured in a screenshot below) said”Wish I could spit on passengers like this”.


Air New Zealand leaked Snapchat video

Screenshot from the leaked Snapchat video made by Air New Zealand crew in full uniform

 Following the leaked video, Air New Zealand spokesperson said that the airline was “shocked and appalled” by the crew behavior and prompted an internal investigation. It appeared that the video was created more than four years ago and one of the crew members in question were removed from their duties and two employees were suspended as the investigation commenced.   

Air New Zealand on Snapchat

To follow Air New Zealand on Snapchat, open the Snapchat app, point to the Snapcode below and press and hold till you see an option to add Air New Zealand as a friend on Snapchat.

Inna Semenyuk

Inna Semenyuk

Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.
Inna Semenyuk

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