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Brace yourself: Game of Thrones Snapchat Filter is here

As “Game of Thrones” Season Seven premieres on July 16th, HBO surprised the show’s fans with a new exclusive Night King-themed Snapchat filter. The new Game of Thrones Snapchat filter was announced through the “Game of Thrones” newsletter, Whispers of Westeros, and we have the Snapcode for you to unlock it.

 

Let’s face it: a Game of Thrones selfie

Take a selfie photo or video with the Game of Thrones Snapchat lens, and you notice how your eyes turn ice cold blue and snow covers everything around you.

 

game of thrones snapchat filter

 

Let it snow! And kill the White Walker

Take a video using Snapchat’s Game of Thrones World Lens and see the White Walker appearing in the snap. Tap and drag a dragonglass dagger to “throw” the weapon at the White Walker to kill it.

 

 

Snap to unlock the Game of Thrones Snapchat Filter

To unlock the filter, click here or scan the Snapcode below in your Snapchat app.

 

game of thrones snapchat filter

 

You will then be shown a new window where you can tap an unlock the filter for 1 hour.

 

game of thrones snapchat filter

 

 

Snap to unlock is one of Snapchat’s ad solutions. It’s a great Snapchat tool that creates hidden content that can be unlocked by Snapchat users by scanning a Snapcode in the Snapchat app. Many companies including McDonalds and Air New Zealand used the feature to run their campaigns.

Inna Semenyuk

Inna Semenyuk

Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.
Inna Semenyuk

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