McDonald's turns to Snapchat to hire millennials
If your company employs 106,000 people in Australia only and more than half of them are under the age of 18, where do you go to hire millennials? That's right: McDonald's, or Maccas as Australians prefer to call it, is now accepting job applications on Snapchat. With more than 4 million daily users, 82 per cent of whom are young people, Snapchat cannot be a better-suited place to hire young people.
How it works
Snapping a job at McDonalds via Snapchat is easy as 1-2-3. One: applicants need to scan a secret code that unlocks McDonald's Snaplications lens which dresses users in Maccas' uniform and bathes them in the light of a shining star of the future career. Two: they need to snap a 10-second video about themselves on Snapchat. And three: they need to send it to @Maccas on Snapchat.
Once the "snaplication” is reviewed, McDonald’s sends users to the digital careers hub where they can fill out a real job application form. While applying on Snapchat does not replace the traditional hiring process (for now), McDonalds sees this exercise as one of the "new and innovative ways to complement the existing hiring process.”
Not the first time snapping
Snapchat job applications campaign is not the first time McDonalds embraced the power of Snapchat. In December 2016 the company launched Snappable cups for its summer campaign in Australia. Users could snap the cups and send their creations to @Maccas on Snapchat for a chance to be featured on the company's Snapchat channel.
Prior to that, Maccas was the first advertiser in Australia to advertise on Snapchat, creating a Geofilter that turned users' faces into a burger and chips.
And not the first company to hire on Snapchat
While media were quick to name McDonalds as the first company to accept job applications on Snapchat, MetroStar Systems, an IT solutions company based in the U.S., started hiring millennials on Snapchat back in 2016. The company asks applicants to make a 'Snapplication' answering 5 questions and submit it on the company website.
Here's an example of a Snapplication that landed Kyle Neuner, a computer science student, a 2017 summer internship at MetroStar.
https://www.youtube.com/watch?v=8dCHhUdV6_8
Maccas on Snapchat
To follow McDonald's Australia on Snapchat, scan the Snapcode below in your Snapchat app and add the account as a friend.
To follow McDonald's international Snapchat account, simply add 'mcdonalds' by username on Snapchat or scan the Snapcode below:
