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Snapchat removes the white border around old Memories, lets users share old snaps in a better way

Snapchat has quietly introduced an update that removes the white padding around snaps shared from Memories letting users seamlessly blend old snaps into the fresh stories.

Previously, old photos shared from Memories would have a white border around the image and a tag in the top left corner giving away the picture’s “age”. Removing the white padding, as little as it seems, is a big move for Snapchat as it can help the company re-engage the users that are not always keen to post to Snapchat “in the moment” or want to seamlessly share old snaps.
 

snapchat memories white border

An old snap shared from Snapchat Memories doesn’t have the white border vs an old snap shared from Camera Roll that still has the white padding

 

While old snaps (taken with the Snapchat app and saved to Snapchat Memories) will still have a small “stamp” with the photo or video’s age in the top left corner, it’s not as intrusive as the old white border. Interestingly, old images shared to the Snapchat Story from the Camera Roll will still have the white padding.

The move demonstrates that Snapchat has some flexibility on how spontaneous the shared stories can be, and reinforces Snapchat’s positioning as the “camera company”. The new update encourages users to shoot stories in Snapchat, even if they don’t share it instantly.

As smartphones’ cameras generally offer much better quality of photos and videos than Snapchat’s camera, for now users have to choose between the quality and the ability to seamlessly share the old snaps.

Inna Semenyuk

Inna Semenyuk

Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.
Inna Semenyuk

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