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Snapchat users slam the Snapchat redesign

When Snapchat redesign was announced at the end of November last year, Snapchat’s biggest fans got excited. The new design promised better friends experience meaning that you would not miss one snap from your friends while placing brands, creators, and news in a completely separate part of the app. Many people, however, got skeptical and speculated that Snapchat redesign is the response to the company’s failing growth and engagement numbers. Now that the new layout started rolling out in the U.K., Australia, and Canada, we’re looking at the first feedback and opinions about the Snapchat redesign.

 

What users say about Snapchat redesign:

First of all, the feedback has not been great…

Some users criticize the way stories are cramped into messages:

Others complained about decreased engagement:

Many questioned the thought process behind Snapchat redesign:

One way or another, many people expressed their confusion over twitter, including about the fact that their Snapchat has been jumping from new to old depending on their location:

The user  shared a tweet with a screenshot of Discover feed that shows a mix of publishers, creators, and Snapchat itself.

Finally, @aussie_ariel suggested a petition to bring the old Snapchat back prompting over 300 retweets and over 1,000 likes of her tweet:

 

Snapchat redesign’s biggest confusion

One of the biggest disappointments in the Snapchat redesign is that Stories migrated to the chat screen. Snapchat also seems to have copied Instagram Stories placement on the top of the screen showing a story’s preview in the little circle when there’s a new story and snowing a Bitmoji if there’s no new story. While the users are complaining to Snapchat on Twitter, the company responds to the requests by educating the users about the new features:

 

Snapchat redesign is bashed in 83% of user reviews

“Snapchat’s big redesign bashed in 83% of user reviews” – TechCrunch

According to TechCrunch, “83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data provided to TechCrunch by mobile analytics firm Sensor Tower. Just 17 percent, or 391 of the reviews, give it three to five stars.”

snapchat redesign new layout techcrunch

The new Snapchat redesign. Source: TechCrunch

 

Will the users warm up to the Snapchat redesign? Only time will tell! One might remember how Facebook’s News Feed redesign in 2006 caused quite a stir and now, whether you like Facebook or not, it has over 2 billion monthly active users!

How to go back to the old Snapchat?

In the meantime, if you have the new Snapchat layout and want to revert back to the previous one:

Inna Semenyuk

Inna Semenyuk

Marketing strategist, speaker and content creator, Inna, or @innavation on social media, runs InnavationLabs marketing consultancy in San Francisco and helps their brands tell their story. She set up Snapchat Daily to share all things Snapchat for business. Inna has a journalism degree from Lomonosov Moscow State University and an MBA from Imperial College London. She is also Singularity University alumna, ambassador and San Francisco Chapter lead.
Inna Semenyuk

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