As Snap Inc is approaching its highly-anticipated IPO with a valuation between $19 and 22 billion, brands and marketeers continue to debate the benefits of using Snapchat for business.
Not only does Snapchat make it hard for users to discover people and brands, it doesn’t display follower counts, views or comments. There is no brand engagement data or management tools that can help brands build and implement comprehensive Snapchat strategies. Instead, Snapchat shakes up the social media world. In the words of CEO Evan Spiegel, it helps people ‘communicate in intimate ways‘. Starting with the camera, everyone can tell their OWN story, ignoring the social (media) ‘norms’.
In fact, ‘communication, creativity and storytelling‘, according to Bobby Murphy, CTO, is what Snpachat stands for, with its products empowering ‘people to express themselves, live in the moment, learn about the world, and have fun together’ (Source: Snapchat).
What to expect from Snapchat Daily
While Snapchat does not behave like typical social media network, it creates endless opportunities for brands to share the intimate behind-the-scenes moments delivering authentic unfiltered content. Our aim is to help brands navigate the Snapchat world and tell their story via Snapchat in an engaging, fun and meaningful way.
On Snapchat Daily, we will share most recent Snap Inc and Snapchat news, how-to guides for brands, case studies of the companies that braved Snapchat and are successfully sharing their stories with their fans, as well as share opinions on Snapchat features and how they can help brands communicate their story.
How you can get involved
If you would like to submit a story, please do it here. To submit a case study of a brand, go here If you would like to partner with Snapchat Daily, get in touch with us here.
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